A GPRS Case Study

NFL's Bank of America Stadium 3D Laser Scanned for Mixed Reality Experience

"The beauty of mixed reality is the ability of computer generated objects to interact with the physical environment, this sells the realism. To achieve this, parts of the stadium were captured with a laser scanning technique. We scanned where the goalpost was, where the field was, the vertical boards and brought that into a computer."

Greg Harvey

The Famous Group

Highlights

THE BOTTOM LINE

The Famous Group was able to create a mixed reality experience that included an enormous virtual panther skulking through the stadium and onto the Jumbotron, delighting the 70,000 fans in attendance, thanks to the accurate scans, models, and meshes provided by GPRS

INDUSTRY

Entertainment, Facilities

SERVICE

3D Laser Scanning, Mapping and Modeling

LOCATION

Charlotte, North Carolina

PM Insight

Deliverables

PROJECT APPLICATION

NFL fans were in awe of Carolina's mixed-reality panther that jumped around The Bank of America Stadium. GPRS delivered an LOD 200 3D Revit Model of the stadium and a 3D triangulated mesh model of the panther to assist in the creation of this mixed-reality experience

ASK

3D Laser Scan and provide models of The Bank of America Stadium and the "Gentle Giant" panther statue for The Famous Group so they could create a mixed reality fan experience for the home opening game

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Task

GPRS 3D laser scanned The Bank of America Stadium and the Gentle Giant panther statue for The Famous Group and the Carolina Panthers to create a mixed-reality experience for the home opening football game vs. the New York Jets

PROBLEM

To sell the realism of mixed reality, computer-generated objects must precisely interact with the physical environment
As-built information and a 3D model of The Bank of America Stadium did not exist

Solution

In 1 ½ days on site, using a Leica P40 ScanStation, point cloud data of the interior field, stadium bowl, seating, and upper rigging area was captured
To give the panther virtual objects to climb on and interact with, CAD technicians used the point cloud data to create a Revit 2021 LOD 200 3D model of the stadium
The Gentle Giant panther statue at the front of the stadium was 3D laser scanned to create a triangulated 3D mesh model in .fbx file format for the animation/CGI

Benefits

3D laser scanning is a fast and accurate way to digitize real-world objects for use in computer-aided design (CAD) and mixed reality
3D models are created in our corporate office by experienced engineers and CAD technicians
The Famous Group was able to create a mixed reality experience that included an enormous virtual panther skulking through the stadium and onto the Jumbotron, delighting the 70,000 fans in attendance